Message From Our CEO, Marshall

Welcome to Primary Arms Optics for 2020!

This year, Primary Arms Optics is committed to bringing our best yet, expanding our product line with innovative new products to offer superior choice and customization to each customer. No matter your caliber or setup, Primary Arms will have a rifle scope, prism scope, or red dot sight that outperforms its nearest peers. 

At the tip of our spear, GLx optics will receive several new additions, including new reticle configurations for our launch scopes, plus a brand new 2x Prism scope that takes our venerable prism design and enhances it with improved glass and innovative features. We’re also expanding SLx with a new 1-8x24mm First Focal Plane Rifle Scope, which comes standard with the ACSS® Raptor 5.56/.308 reticle. This scope epitomizes Primary Arms’ commitment to value, adopting many of the features of premium 1-8x scopes with a consumer-friendly price. 

In addition, new ACSS® reticles will provide customers new options to match their rifle’s caliber, barrel length, and purpose. Whether you’re a competitor, hunter, or tactician, ACSS reticles integrate your most important information into the sight picture, eliminating the delay or uncertainty from ballistics calculations. These new ACSS reticles will appear throughout our whole product line, including prism scopes and red dots. At the same time, we’ll be expanding our offering of more traditional reticles, such as the Athena® BPR and Hera® BPR grid reticles. We are also releasing the metric ACSS Aurora reticle for the SLx 5x gen III prism scope and SLx 1-6×24 SFP rifle scope, expanding options for those who prefer a meter-based system.

With so much on the horizon, we’re excited to release this catalog for 2020. These new products represent the hard work of a passionate team, composed of marksmen, veterans, and enthusiasts of all experience levels. At its core, Primary Arms is a company built from the grassroots, and we put our heart and soul into every new release, ensuring that our customers receive the highest level of service and support. 

Thank you,

Marshall Lerner, CEO