HOUSTON, TEXAS – Primary Arms has announced the hiring of Jeff Scheider as the Optics Sales Representative for the Southeast United States. Representing North Carolina, South Carolina, Georgia, Florida, Alabama, and Mississippi, Jeff will support Primary Arms Optics retailers throughout this major territory.

Primary Arms partners can expect a superior service level, as Jeff comes with extensive experience within the defense and aerospace industries. Coming from Nine Line Apparel, Jeff managed a large, highly mobile team of outside sales representatives with critical focus on customer relationship management. Reaching several sales records with a growth rate of over 200%, Jeff’s accomplishments are proven with a track-record of superior customer satisfaction.

“We are very pleased to have someone of Jeff’s ability and passion for our industry, to manage such an important region of the country for Primary Arms Optics,” said Terry Mears, Director of Sales and Product Management at Primary Arms.

With this addition to the Primary Arms team, firearm and outdoors retailers in the southeast will have new access to first-class service and expertise for Primary Arms Optics. For more information on becoming a Primary Arms dealer, visit the Dealer Program page on the Primary Arms Optics website. 

About Primary Arms Optics
Started in 2007, Primary Arms Optics seek to provide the best optics you can get for any budget. Utilizing the highly regarded, repeatedly-proven ACSS® reticle, Primary Arms optics boast unparalleled precision and adaptability for superior performance across ranges. With four product tiers available (Classic, SLx, GLx, PLx), anyone can afford to equip themselves with the latest in optics technology. In addition, every product is backed with Primary Arms’ total commitment to customer satisfaction.

To become a Primary Arms Optics Dealer, please click here.

For more information on Primary Arms, visit the company website at or contact:

Dina Sanders

Brand Marketing Manager