HOUSTON, TEXAS – Following the cancellation of SHOT Show 2021, Primary Arms Optics has announced that it will be donating half of its show expenses to help supporting the National Shooting Sports Foundation. These funds will go directly towards NSSF operations in 2021, ensuring that the firearms community continues its growth and outreach into the next year.

Throughout 2020, COVID-19’s effects have put the firearms industry in a unique position. With millions of new gun owners in this year alone, organizations like the NSSF provide essential support for both the industry and the customers. Programs like #GUNVOTE and National Shooting Sports Month bring greater awareness to the issues at hand, and in a time of political turmoil, the NSSF’s contribution cannot be understated.

“Today more than ever, we need a strong NSSF as the leading advocate for the firearms industry,” says Marshall Lerner, Primary Arms’ founder and CEO. “With the cancelation of SHOT 2021, I felt it was our duty to turn our deposit into a donation to support their work.”  

While many public events are paused or awaiting a rescheduling, Primary Arms Optics is proud to continue its support of the National Shooting Sports Foundation in 2021. NSSF operations and outreach are certain to play a pivotal role in uniting the firearms industry and community, ensuring that our voice remains prevalent in national political dialogue. 

About Primary Arms Optics
Started in 2007, Primary Arms Optics seeks to provide the best optics you can get for any budget. Utilizing the highly regarded, repeatedly-proven ACSS® reticle, Primary Arms optics boast unparalleled precision and adaptability for superior performance across ranges. With four product tiers available (Classic, SLx, GLx, PLx), anyone can afford to equip themselves with the latest in optics technology. In addition, every product is backed with Primary Arms’ total commitment to customer satisfaction. 

For more information on Primary Arms, visit the company website at or contact:

Dina Sanders

Brand Marketing Manager