HOUSTON, TEXAS – Primary Arms has unveiled their new company logo, which will represent Primary Arms across their optics, retail, wholesale, and government divisions. This announcement coincides with Primary Arms’ 2021 innovation initiative, which also includes cutting-edge optics releases and updates to the online shopping experience. 

The new logo evokes a more modern aesthetic, which better coincides with Primary Arms’ reputation for quality and inventiveness. From the latest ACSS® reticles to a faster, more convenient online shopping experience, Primary Arms commits to delivering as much value as possible to their customers. Already this year, Primary Arms has already announced plans to expand their optics, retail, and government sales operations with a focus on customer satisfaction and support.

“This year, Primary Arms is putting an emphasis on innovation. This was the perfect time to unveil our new logo, reflecting both our vision and tradition of excellence,” says Marshall Lerner, CEO and Founder of Primary Arms. “Though SHOT Show 2021 is canceled, we’re moving ahead with our new product and service announcements, and we look forward to revealing more about our 2021 initiatives very soon.”

For more news on Primary Arms, follow Primary Arms on social media channels, including FacebookInstagramTwitter, and YouTube.

About Primary Arms

Started in 2007, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, LE/MIL sales, and online retail. Wherever your needs lie, Primary Arms wants to be your first choice and favorite partner.

For more information on Primary Arms, visit the company website at or contact:

Dina Sanders

Brand Marketing Manager