Welcome to Primary Arms Optics for 2021!
This year, Primary Arms Optics is focusing its engineering efforts to bring updated performance to every price point. Joined by an updated brand logo, an expanded lifetime warranty, and 9 new ACSS® reticles, the 2021 catalog is our most ambitious yet, and we are excited to share these new products with you today.
The year begins with the reveal of our advanced SLx 1x MicroPrism. The SLx 1x MicroPrism is an all-new 1x prism sight that combines the agility and size of a micro red dot with the proven reliability of a prismatic optic. By integrating an etched reticle and adjustable diopter, the SLx 1x MicroPrism features a consistently clear aiming point, even to those with severe astigmatism. We’re also updating our SLx microdots with the new SLx MD-20, which is the latest iteration of our beloved budget-friendly microdot system.
We are also expanding our GLx product line with a brand new low-power variable optics that are certain to impress even the most experienced marksmen. Our GLx 1-6x24mm FFP Rifle Scope is everything that our customers expect from a GLx LPVO: premium glass, machining, and technologies at an unprecedented price point. The daylight-bright illumination and AutoLive® motion-sensing on/ off technology provide the user with greater flexibility and battery life to adapt in any lighting conditions, while the customizable turrets allow marksmen to choose between a low profile capped turrets and exposed tactical turrets for quick adjustments.
Customers will also notice that all of our 2021 optics feature a new Primary Arms brand logo. The new logo captures our company’s continued drive for innovation and quality, and with the vision of our 2021 catalog, this was the perfect time to make the update. Alongside the new logo, we are also rolling out an expanded lifetime warranty policy, which now covers all of our optic products. We built our company around our customers, and as a show of gratitude for their support, we are reaffirming our commitment to long-term quality.
As you read through this catalog, we hope that you can see this commitment reflected in all of our new products. These optics represent the hard work of a passionate team, composed of marksmen, veterans, and enthusiasts of all experience levels. At its core, Primary Arms is a company built from the grassroots, and we put our heart and soul into every new release, ensuring that our customers receive the highest level of service and support.
Marshall Lerner, CEO