HOUSTON, TEXAS – Primary Arms has announced the addition of Kenneth Ross as the Senior Creative Manager. In this position, Kenneth manages the creation of all Primary Arms creative media, including graphic design, photography, and videography. With decades of experience in publication and firearms media, Kenneth’s work will elevate every arm of the Primary Arms brand. 

Starting in the Automotive industry, Kenneth Ross spent 17 years with Crain Communications as a designer for publications like Automotive News. After many years of recognized success, Kenneth was promoted to Executive Creative Director for Autoweek Media Group, representing clients like Chevrolet, Porsche, and Dodge. In this position, Kenneth worked across a wide variety of media formats, including website and app development, print publication, video, and television. 

From this position, Kenneth brought his experience to the firearms industry as Creative Director for Athlon Outdoors, elevating firearms media with a commitment to both creativity and professionalism. Prior to joining Primary Arms, Ken worked as Creative Director for Century Arms, where he designed and managed packaging, ads, websites, social media, and all other graphics media. 

“We’re delighted to bring Kenneth Ross onto our team,” said Miranda Cook, Primary Arms’ Director of Outbound Marketing. “His years of industry creative experience will be a great support to all of our divisions, helping Primary Arms with a competitive creative direction towards all of our marketing efforts.” 

With Kenneth’s experience at the helm, Primary Arms’ creative and content teams will be able to achieve a more refined look to reflect the company’s presence as a leader in optics, online retail, and government sales. 

About Primary Arms

Started in 2007, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, LE/MIL sales, and online retail. Wherever your needs lie Primary Arms wants to be your first choice and favorite partner.

For more information on Primary Arms, visit the company website at or contact:

Dina Sanders

Brand Marketing