HOUSTON, TEXAS – Primary Arms Optics has named Terry Mears for the role of Director of Product Marketing. In this position, Terry will lead Primary Arms Optics’ product strategy and development to create innovative optics that answer the challenges of modern marksmen.

With over 10 years of experience in the optics industry, Terry’s marketplace knowledge and tactical leadership have played a key role in Primary Arms’ recent successes. As Director of Sales and Product Management, Terry played a critical role in the merchandising of Primary Arms Optics products, helping to lead sales to unprecedented levels while improving dealer resources for retail storefronts across the nation. With the challenges faced in the current marketplace, Terry’s tactical mindset allowed Primary Arms Optics to flourish, and that continued leadership will be at the core of his new role as Director of Product Management.

“I am excited for Terry’s new role and I am thrilled to have him on my team,” says Joyce Banda, Managing Director of Primary Arms Optics. “With Terry’s decades of experience in product marketing and strategic product development, Primary Arms Optics is growing stronger and more competitive than ever before.”

As we approach SHOT Show 2021, Terry’s responsibilities and decision-making will be crucial to the company’s representation in the new year. New optical technologies and design put Primary Arms in a strong position within the marketplace, and Terry’s vision will be reflected in each new release. 

Primary Arms Optics welcomes you to contact Terry at, should you have any product ideas, suggestions, feedback, or questions.

About Primary Arms Optics
Started in 2007, Primary Arms Optics seek to provide the best optics you can get for any budget. Utilizing the highly regarded, repeatedly-proven ACSS® reticle, Primary Arms optics boast unparalleled precision and adaptability for superior performance across ranges. With four product tiers available (Classic, SLx, GLx, PLx), anyone can afford to equip themselves with the latest in optics technology. In addition, every product is backed with Primary Arms’ total commitment to customer satisfaction. 

For more information on Primary Arms Optics, visit the company website at or contact:

Dina Sanders

Brand Marketing Manager