HOUSTON, TEXAS – Primary Arms Optics is proud to announce the hiring of Becky Berry as the new International Sales Manager for optics products. Becky joins Primary Arms with over 25 years of experience in the firearms and outdoor industries, and her expertise will be central to Primary Arms Optics’ new global sales strategy.

Since her start with Weatherby in 1995, Becky has managed major international sales accounts with a commitment to customer satisfaction. In 2004, Becky joined the optics industry as the International Account Manager for Leupold & Stevens, Inc. Since then, Becky has spent nearly 16 years in Optic sales and manufacturing, developing a portfolio of successes with many of the industry’s top selling products. As International Sales Manager of Primary Arms Optics, Becky will leverage her extensive market knowledge to develop a global sales strategy for Primary Arms Optics’ innovative offerings.

“We have gotten to a point where it became clear that serving our international business would require another person, a leader,” says Ozge Cumberland, Primary Arms’ Senior Vice President of Business Development. “Becky Berry is someone with an open mind and experience in the industry, product, sales, and international market. I have known Becky professionally for several years now, and I have watched her working on many project materials, enjoyed her work ethic, and witnessed her interpersonal skills. It just had to be her.”

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About Primary Arms Optics
Started in 2007, Primary Arms Optics seeks to provide the best optics you can get for any budget. Utilizing the highly regarded, repeatedly-proven ACSS® reticle, Primary Arms optics boast unparalleled precision and adaptability for superior performance across ranges. With four product tiers available (Classic, SLx, GLx, PLx), anyone can afford to equip themselves with the latest in optics technology. In addition, every product is backed with Primary Arms’ total commitment to customer satisfaction. 

For more information on Primary Arms, visit the company website at or contact:

Dina Sanders

Brand Marketing