HOUSTON, TEXAS – Primary Arms Optics just revealed their 2021 catalog, showcasing an impressive and comprehensive selection of new rifle scopes, prism scopes, red dot sights, and optic mounts. New entries to their SLx® and GLx® product lines incorporate new technologies at unprecedented price points, and a new logo and expanded lifetime warranty show the company’s push for innovation in the new year. In addition, Primary Arms is giving some of these new optics away for free in a giveaway hosted on their 2021 Announcement page[JB1] .
This reveal includes several new optics that were yet unannounced before today, including an SLx 4-16x44mm FFP Rifle Scope, a GLx 1-6x24mm FFP Rifle Scope, and a GLx 2x Prism with ‘ACSS® Gemini™’ reticle—a perfect match for any pistol-caliber carbine. Primary Arms also unveiled a brand-new optical system with their SLx 1x and 3x MicroPrisms, which are unlike any other prism scopes on the market. These ultra-compact prism scopes are roughly the same size as a micro red dot, but their etched reticle and heavy-duty design makes them both accessible and highly resilient in adverse conditions. Weighing only a few ounces, the SLx MicroPrisms are certain to impress, especially among those who suffer from astigmatism. Finally, Primary Arms highlighted a few of their most recent releases, including the SLx MD-20 microdot, the US-made GLx optics mounts, and their co-branded Holosun HS507c-X2 mini reflex with the patent-pending ACSS Vulcan Reticle.
“This year, Primary Arms Optics is focusing its engineering efforts to bring updated performance to every price point,” says Marshall Lerner, CEO of Primary Arms. “Joined by an updated brand logo, an expanded lifetime warranty, and 9 new ACSS® reticles, the 2021 catalog is our most ambitious yet, and we are excited to share these new products with you today.”
In celebrating the new announcements, Primary Arms Optics is also offering visitors a chance to be the first to own one of these new optics. Running January 22nd to January 26th 2021, this giveaway features the new SLx MD-20 micro dot sight, the SLx 4-16x44mm FFP Rifle Scope with ACSS HUD DMR .308 reticle, the SLx 1x MicroPrism, and GLx 2x Prism with ACSS Gemini reticle. Visitors on the can enter here by filling out some basic information, certifying their eligibility. Once the giveaway ends, Primary Arms will reach out to the lucky winners and let them know that they will be among the first to own one of these exciting new optics.
To view these new releases or enter the giveaway, you can find a full write-up on the Primary Arms 2021 Announcement page. For more information on Primary Arms Optics products and releases, please follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.
About Primary Arms Optics
Founded in 2007, Primary Arms Optics® is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Primary Arms’ exclusive ACSS® reticles combine bullet drop compensation, range estimation, wind holds, and moving target leads into one cohesive, easy-to-use system. While traditional reticles rely on complex mathematics and subtensions, ACSS reticles feed the most important information directly to the marksman, allowing them to take faster shots with greater precision. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a limited lifetime warranty.
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For more information on Primary Arms, visit the company website at https://www.primaryarms.com or contact:
Brand Marketing Manager