HOUSTON, TEXAS – Primary Arms has announced the promotion of Wilson Calil from Senior Digital Marketing and Acquisition Manager to Director of Inbound Marketing. In this role, Wilson will be overseeing important inbound marketing initiatives and strategies, including SEO, Editorial Management, Market Research, Web Content, and Email Marketing. He will also be working alongside Primary Arms’ Director of Outbound Marketing, Miranda Cook, in comprehensive marketing strategies. 

Wilson started with Primary Arms in 2019 as Digital Marketing and Acquisition Manager, and his efforts have elevated Primary Arms’ marketing potential to new heights. In 2020 alone, Wilson’s SEO strategy has increased Google traffic by 195% year-over-year. His executive leadership in strategic SEO content, site mapping, duplicate page correction, and link building has been driving record traffic throughout the Primary Arms’ retail site. By improving overall website content with new landing pages, descriptions, headers, titles, and built-in buyers’ guides, Wilson enhances the customer experience with greater convenience and clarity.

“We are extremely proud to have an employee of Wilson’s caliber working with us. Wilson’s dedication and knowledge, coupled with his work ethic and leadership style, will propel Primary Arms to the next level,” says Ozge Cumberland, Primary Arms’ Senior Vice President. “Over the past year, Wilson has adopted and developed our digital marketing processes and team with innovative strategies. We are excited to see what is to come and are glad to have Wilson in our Primary Arms family.”

As Director of Inbound Marketing, Wilson will apply his expertise and experience towards broader improvement throughout Primary Arms marketing efforts. His input will be critical as the business continually develops as a leader in the firearms industry. 

About Primary Arms

Started in 2007, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, LE/MIL sales, and online retail. Wherever your needs lie Primary Arms wants to be your first choice and favorite partner.

For more information on Primary Arms, visit the company website at or contact:

Dina Sanders

Brand Marketing Manager